Privacy

1. Who We Are

This website is operated by ALHO Photo Ltd., a company registered in England and Wales.

Registered office: 20 Wenlock Road, London, England, N1 7GU
Company number: 15884268
Email: hello@alhoshop.com

In this Privacy Policy, “we”, “us”, and “our” refer to ALHO Photo Ltd.

2. What This Policy Covers

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, contact us, or interact with our services.

We are committed to handling your data in accordance with applicable data protection laws, including the UK GDPR and, where relevant, the EU GDPR.

3. Personal Data We Collect

Depending on how you use our website, we may collect the following information:

• Contact details: name, email address, phone number
• Order details: billing and shipping address, purchased items, order history
• Payment information: payments are processed by Shopify and payment providers (we do not store full card details)
• Communication: messages you send us via contact forms or email
• Technical data: IP address, browser type, device information, cookies, and usage data

4. How We Use Your Data

We use your personal data for the following purposes:

• To process and fulfil your orders
• To deliver your purchases and provide customer support
• To send order confirmations, shipping updates, and service emails
• To respond to enquiries and messages
• To improve our website, products, and customer experience
• To comply with legal and tax obligations

5. Legal Basis for Processing

We process your data only when we have a lawful basis to do so, including:

• Contract: processing required to fulfil your order
• Legal obligation: compliance with tax and accounting rules
• Legitimate interests: improving our services and protecting our business
• Consent: where required for marketing or non-essential cookies

6. Sharing Your Data

We only share personal data when necessary to operate our store and deliver your order.

This may include:

• Shopify (our e-commerce platform)
• Payment providers (e.g. Shopify Payments, PayPal, Klarna, depending on your checkout choice)
• Shipping carriers and logistics partners
• Print and production partners who manufacture and ship artworks on our behalf
• Professional advisers (accountants, legal advisers) where required

We do not sell your personal data.

7. International Data Transfers

Because we sell worldwide and use global service providers, your data may be processed outside the United Kingdom and/or the European Economic Area.

Where international transfers occur, we take steps to ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent legal mechanisms.

8. Cookies

Our website uses cookies and similar technologies to provide core site functionality, improve performance, and support analytics and marketing (where enabled).

You can manage cookie preferences through your browser settings and, where applicable, through the cookie banner on our website.

9. Marketing

If you subscribe to our newsletter or opt in to marketing communications, we may send you updates about new releases, limited editions, and special announcements.

You can unsubscribe at any time using the link in our emails or by contacting us directly.

10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements.

Order and transaction data may be retained for longer periods where required by law.

11. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• The right to access your data
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent (where processing is based on consent)

To exercise your rights, please contact us using the details above.

12. Security

We take appropriate technical and organisational measures to protect your personal data. However, no online service can be guaranteed to be 100% secure.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be published on this page.